Purpose

Create a hotel with a positive Purpose to achieve more impact and success.

Purpose sits at the heart of MAp’s sustainability framework. Why? Because your Purpose not only shapes your growth strategy, but ignites the fire to make you achieve it.

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THE SUSTAINABLE HOTEL HANDBOOK: PURPOSE

FACTS: Why you should start with Purpose

Purpose brings clarity when it comes to your hotel’s big goals.
Purpose fosters a culture of innovation in order to create the products and services to help you achieve your goals.
Purpose attracts the right People (employees, guests and partners) – those who identify with it and are motivated to support it.
Purpose builds resilience to guide your business through turbulent times.
Purpose brings you happiness and personal satisfaction as you create a bigger impact in the world.

Discover your Purpose

Why Purpose Matters

Let’s look at MAp’s top 5 reasons why Purpose matters for your hotel:

Clarity is power

It feels like our world gets more and more chaotic every day. Never before has clarity and order given us that much power.

Once you can articulate WHY you do what you do, you get crystal-clear on what you need to do next, with whom and how. It also guides you towards using your resources in the best and most sustainable way (be it time, money, human-power, etc.).

A culture of innovation

In hospitality, we strive to consistently innovate our products and services in order to serve our guests better.

Once your Purpose is defined, articulated and implemented, you create a culture where the WHY guides your team forward and the HOW (your products and services = how you achieve your Purpose) follows.

Attracting the right People

As we often say: everyone is a LOT of People. We are not interested in attracting everyone, and you shouldn’t be either.

Through your Purpose you attract the right People = those People who connect with your Purpose, and decide it’s a Purpose worth supporting.

Building resilience

Having a Purpose guides you through turbulent times (and with the state of our world, this is especially critical).

Why? Because Purpose provides perspective, stability, confidence and determination, making it easier for you to bounce back from challenges.

Personal satisfaction

And last, but certainly not least: being grateful for what you have, and sharing what you have with the world, brings a sense of personal satisfaction and happiness.

After all, it taps into our basic human desire to be a part of something greater than ourselves and leave a bigger mark on this world.

How your hotel can profit from Purpose

We’ve created a practical handbook to help you unlock the power of Purpose.

Discover The Sustainable Hotel Handbook: Purpose

Purpose is a powerful tool that drives business and sustainability success.

We developed the Purpose handbook to make Purpose tangible in order to realise its enormous benefits.

Here’s the truth: most businesses don’t have a Purpose (beyond making profit). And what a shame that is, for purposeful businesses perform 2x better than those with low-commitment to Purpose! What’s more, Purpose acts as a guiding compass when it comes to the execution of your sustainability strategy. That’s why MAp’s here to help with our Purpose handbook.

steps to Purpose

practical exercises

industry best practices

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The Shop for Hotel Sustainability

To create a hotel with Purpose.

Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools and resources. Let’s get started on the road to a more hospitable and purposeful Planet – together!

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Your Hotel Sustainability Action Plan – put hotel sustainability into action NOW

Benefit from 284 practical and actionable steps to achieve holistic sustainability in your hotel and reduce costs – balancing the needs of People, Planet, Profit and Purpose.

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