Hotel Marketing

We market your innovative and sustainable hotel

What does it help having the best hotel concept, owning the most stylish hotel brand or being a sustainability champion, if no one in the market knows about you? Through our hotel marketing services, we position your independent and boutique hotel on the global MAp – in a unique, sustainable and authentic way.

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284 action steps you can take NOW to become a sustainable hotel

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Hotel Marketing projects we’ve conquered

Made with MAp: Hotel Marketing

MAp Boutique Consultancy - Hotel Consulting - Hotel Marketing - Kandima Maldives

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“

Each of us has the ability to make more change happen than we can imagine. Our opportunity and obligation is

to do sales + marketing we are proud of.

Seth Godin

Successful Hotel Marketing

Efficient, targeted and compelling sales and marketing are at the core of successful hotels and businesses. Why? Simply because if you don’t get it right, you have no guests or customers. And soon, you have no hotel or business at all.

For MAp Boutique Consultancy, hotel marketing is about making change and increasing growth; about solving your guests’ problems and letting them know that you are right here and ready to serve them, through the right sales and communication channels.

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The 6 ELEMENTS of inclusive and attractive job ads

We help you craft a job ad that appeals to a broad and diverse audience (Free PDF).

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What are the best strategies for hotel marketing?

The best hotel marketing strategies for your hotel depends on your target audience. Therefore, the first step is to define your target guest and buyer personas, identify what channels they are on in order to determine the most effective and efficient ways to reach them. Once there, create a hotel marketing strategy and channel mix that is both online and offline as well as paid and organic.

What is the difference between hotel marketing and hotel communication?

Hotel communication involves conveying a message both externally and internally, and this message could be about selling your hotel or it could be about something else. Hotel marketing, on the other hand, involves the strategic planning to promote and sell your hotel – from developing your product, to setting your prices, to determining your channels. Put simply, hotel communication is part of how your hotel marketing strategy is executed.

How can you support my hotel with your hotel marketing services?

We perform a check on your existing hotel marketing strategy and channels, and then recommend areas where we can optimise your strategy and identify new channels you can be on in order to improve performance. We then go one step further by creating an action plan that MAps out your hotel marketing activities and specific content input, as well as setting you up with templates and tools, so that your team has everything it needs to execute your hotel’s day-to-day marketing activities.

Are you a hotel marketing agency?

We are a strategic hotel marketing agency; we MAp out your hotel marketing strategy in order to set you up for long-term success. If you are looking for an operational partner that manages your social media or sets up your Google Ad campaigns, we are happy to identify best-fit marketing agency partners who can carry it out.

We already have a marketing departmentat our hotel but need some support. How can you help us?

We define your hotel marketing strategy and empower your team for success by training them on what that strategy is, presenting them with a marketing action plan, and setting them up with tools and templates, to make it happen day-to-day with our continued guidance and support.

Hotel Marketing

Effective marketing is what sets you apart from the sea of competition. It positions you clearly in the market, identifies your target guests as well as how you can reach them in the most efficient and effective way.

We chart the course by checking your hotel marketing status quo and providing tactical recommendations and strategies to improve your hotel and business performance. Having worked for years in hospitality, tourism and marketing, we know just how to achieve long-term success with outstanding hotel marketing strategies and activities.

Hotel marketing strategy + optimisation
Hotel marketing channel mix + activities
Hotel marketing content strategy • Hotel Social media strategy + optimisation
Workshops + coaching

Hotel Sales

Hotel sales is about being visible and making it easy for the right customers and guests to find your hotel and buy.

We analyse your existing hotel sales activities and develop smart strategies focusing on a multi-channel mix, provide you with theoretical content and practical tips, and coach and support your team to drive sales, and increase occupancy rates and profitability - giving you the lead you need.