When crafting hotel websites for new openings, there's a fundamental principle we at MAp adhere to every time: step-by-step. Why? Because each hotel launch comprises a multitude of distinct elements and puzzle pieces that gradually come together over time. This dynamic often means that launching a complete hotel website right from the start is rarely feasible.
On the other hand, the time constraint underscores the importance of swiftly launching your hotel website. This urgency is driven by the necessity to initiate your hotel sales and communication activities, while also configuring essential programmes and systems—many of which are intricately linked to your hotel website.
Step 1 – Create a landing page
The first step to tackle when launching a new hotel is to create a landing page. A landing (or launch page) is a simple page where you present the main information about your new hotel opening. It gives you a first presence in the World Wide Web and offers People the chance to learn more about your hotel, contact you or register already for your hotel newsletter.
However, this doesn’t mean your landing page needs to be simple. It’s important to be meticulous about using the right brand design, presenting your hotel in the best light (i. e. with beautiful renderings), and telling your unique story in an emotional way.
Step 2 – Set up your hotel website and system
Once your hotel landing page is online, and hopefully is already attracting attention and enrolling potential guests, employees and partners to your newsletter, you have to work on the following tasks and elements:
- Full hotel website: Create a unique website design that matches your hotel positioning and speaks to your defined target audience. Also make sure that your tone of voice matches your hotel brand and that you clearly communicate why guests should stay at your hotel in a compelling and emotional way.
- System and programmes: Start working early enough on all the other programmes that are connected with your hotel website. Be those your correspondence manager system, the property management system, channel manager, newsletter tool, etc. While your hotel landing page is online, you can organise the set-up and do the testing in the background.
Step 3 – Launch your new hotel website
The big day to make a big splash has come! And you should not waste the opportunity to make this launch event special. Some ideas to help you with your hotel website launch:
- Create a launch countdown on your social media channels
- Ask friends and partners to spread the word via their channels
- Send a newsletter to your contacts to make them aware that your new website is online
- Combine the hotel website launch with a real event
- Inform press and media about your website launch
Are you in the process of launching or opening a new hotel and are needing a stand-out hotel website? Then don’t hesitate to contact us, we’d be excited to bring your unique hotel online and out into the world.
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